We are not a company. We are not a label. We are a family that has been cultivating the land where wine has a name: Lugana, since the 1970s.
We are a family of winemakers, and we cultivate our vineyards in Desenzano del Garda, in the heart of Lugana, where the landscape speaks for itself… and we learn to listen.
Here, every row of vines has a story. Every bottle is the result of balance, patience, and respect.
We produce sustainable, certified wines, but above all sincere ones. Wines that don’t need to convince: they need to tell a story.
We don’t follow trends, but consistency. We don’t chase the market, but identity.
If you’re looking for a place to feel like a tourist, there are many. If you’re looking for a place to feel part of a story, welcome to La Rifra.
Each year left its mark. Each season taught us something. This is our story step by step, harvest after harvest.
It all begins here among clumps of hard soil and bare hands when the family plants the first rows of vines in the countryside of Desenzano.
With the start of our Reserve wines, we dedicate our most intense labels to those who taught us everything: Bepi and Nito.
The art of farming meets the vision of a future waiting to be bottled.
We obtain the S.Q.N.P.I. certification, confirming our commitment to sustainable and environmentally respectful viticulture.
With the arrival of nephews Claudio and Luigino, the production of our first bottles begins.
The third generation joins in, carrying on the family tradition - together, with the same love, and the same land.
Being sustainable, for us, is neither a trend nor a strategy. It is the consistent result of how we live our work every day.
We cultivate with respect for biodiversity, reduce the use of pesticides, follow the principles of integrated viticulture, and have obtained S.Q.N.P.I. certification as a guarantee of a real and verifiable commitment.
But sustainability, for us, is also about relationships: with the landscape that surrounds us, with those who work with us, and with those who drink our wines.
We believe in agriculture that makes room for life, that protects the land without forcing it, and that looks to the future without forgetting where it comes from.
We cultivate every row of vines as if it were to last forever.
WhitesFresh like the breeze of the lake, intense like the sun on the vineyard
RedsStructured, sincere, deep
Rosés
SparklingA harmony of bubbles that caresses the palate and enchants the senses
DistillatesPure, essential, uncompromising
There is a way to truly get to know a wine:
to walk among its rows of vines, breathe the air that helped it mature, listen to those who produce it every day with their hands and heart.
At La Rifra, we open the doors of our cellar to welcome you where it all begins: among the vineyards overlooking the lake, in the rooms where time works silently, in the glasses that tell our connection to the land.
Book your experience, let yourself be guided through a journey of authentic aromas, flavors, and stories.
Whether it’s your first visit or your hundredth, every sip will be different. And more genuine.
“In a place made just for this,
by the shore of a lovely lake,
grows a precious, fine grape
loved by many a man.
Bepi and Nito planted it,
Claudio and Gigi tended it.
In that timeless theater
the Risorgimento took its scene,
and not far from there,
even the Diva found her place:
she sang of Violetta’s love;
Libiam Fugace
Tremante Palpito!
Already the foyer is crowded,
so great the desire… it drives one mad!”
